Remarketing Tips to Keep Your Customers Thinking
Clients • 21st Jul, 15
There are few things which are more important than getting seen and re-seen in the digital world, which is always flooded with messages, memes, and just plain madness. This is why it’s so important to remarket, allowing you to reach those who have already interacted with your brand and to remind them of your powerful presence. Nothing will have better results when it comes to delivering relevant messages to the right people at the right time. This way they will always be aware of your brand, what your message is, and what you stand for. Here are a few ways which will help your brand to stay in clear view and in all of your customer’s minds.
You want the proof?
If you think retargeting won’t have the desired effect, you’re wrong! 1 in 5 marketers today have a budget which is dedicated specifically to remarketing. With the average CTR for display ads being 0.07%, the average CTR for ads which have been retargeted is about 0.7%. One company in particular, Kimberly-Clark, reached as high as a 60% increase in conversion rate amongst those customers who had been retargeted.
Segment, segment, segment
Before you even have time to think about – the answer is no. No, not all of your website visitors will be the same. This is why you should stop showing all of your visitors the same adverts and why it is necessary to segment your audience. By doing this you will be able to identify and understand the different intent and behaviour which each of the users on your site have. Various segments can be created according to what your digital marketing objectives are, your business goals, and which part of the buyer funnel it is that your visitors will be falling into. Whether you choose to remarket on Twitter, Facebook or Google+, you’ll only have a small amount of space to make a big impact. To get the best out of this, adopt a minimalist design with both one strong visual and one sharp message. Ensure that your CTA stand out, making it essential that you choose the right verb and making it compelling, clear, as well as concise. Your visual should capture your user’s attention immediately and have the ability to catch even the unsuspecting eye.
Testing plan – the answer to your problems
One of the reasons why remarketing is so powerful and effective is that which your campaigns are having and allows you to change of elements of them depending on the results which you have received. By testing you will not only be able to check what works and what doesn’t, but you will also have an insightful look into how you can enhance the understanding of the behaviour and preferences of your audience. This will keep you informed on not just your remarketing strategy, but on every element of your digital marketing campaign.
There are some ways you can test your campaigns which are the most effective, including using tools which will allow you to track your conversions such as Google Analytics. By doing this you will be able to choose which the best digital marketing channels that you should be retargeting.