What’s What in Product Management
Uncategorised • 15th Jul, 15
Over time it has come to the point where product managers are so evolved that they’ve become a necessity in any modern organization. Their roles are undoubtedly open-ended, which could be why it’s often misunderstood. This is why we thought that nothing can explain what their role is than by listing what they do on a daily basis:
- Planning and executing/Organization and communication
Product managers interact with the client and customer base as well as with the products too. Getting involved with the marketing side of things too, they lead the product strategy through both development and deployment. They deal with anything from sales, to marketing, to operations, to development. Managing and facilitating, they see things through from inception to release to review. With meetings being one of the most constant things in their daily routine, it’s clear that communication is a critical part of their jobs.
- Focusing on the user
Required to understand users along with marketing processes, product managers not only discover problems and opportunities, but also see to it that new product ideas are created. Their goals are centred with the need for user’s to have a pleasant experience with their certain business or brand.
- Daily tasks
Day-to-day tasks include engagement in strategic as well as tactical work. In many cases it’s found that there’s tension between product managers and the developers, which comes from their need for experimenting and iterating. This could also come from the fact that most of the time they have more than one task to complete in a specified amount of time.
There’s no limit on the amount of tools and resources that product managers can make use of, considering that the nature of their tasks vary in so many ways. Strategic thinking is used for product roadmapping as well as identifying any new opportunities.